Radical Airflow
Concept Designer. Creative Strategists. Workshop Facilitator.
Behind The Scenes
Before the major media launch and final designs, I built the Concept Design Rooms and Experience Design Workshops. The Concept room was a curated future design prototype space that embodied the possibilities of Radical Airflow for athletes*. The workshops informed and highlighted the material's sensory experience.
Leading this behind-the-scenes work, I led the concept design and collaborated cross-functionally to ensure the workshops and concept room showcased beautifully designed prototypes, trend-right athlete insights, and competitive marketplace opportunities. Each played an impactful role in moving an innovative material with holes from concept to the ACG Radical Airflow designs.
**No photos of the Rig Room or Workshops are pictured to protect confidentiality.