Air In Apparel.
Concept Designer. Creative Strategists. Workshop Facilitator.
Behind The Scenes
Before the big media launch and final designs, there were the Rig Room and Experience Design Workshops I built. The Rig room was a curated working space that embodied Air in Apparel's vision. The workshops informed and evoked the experience of wearing air.
Leading this behind the scenes work, I led the concept design and collaborated cross-functionally to ensure the workshops and Rig Room showcased prototypes, testing data, and business opportunities. Each played an impactful role that moved Air In Apparel from an idea into the Air Milano Jacket.
**No photos of the Rig Room or Workshops are pictured to protect confidentiality.