Made To Play

Concept Innovator. Lead Apparel Designer. Collaborative Partner

Kids who identify as girls face unique challenges in participation. By the age of 14, they are dropping out of play and sport at twice the rate of boys. Feeling confident and comfortable in their bra removes one barrier that may keep them from being active.

Facilitating an amazing cross-company team, we collected global qualitative and quantitative consumer insights to create innovative designs and conduct extensive wear-testing, developing the lowest costing and highest sustainability scoring bra in Nike's youth line.

This project developed new materials and identified impactful consumer insights that fueled the design and product creation of key styles in Nike's Youth Girl's Bra business.

Not Just A Take Down

Built specifically for the adolescent female body at a pivotal moment in her life.

Focusing on designing a sports bra that complimented her body, active lifestyle, aesthetic, and feel preferences. Our goal was to make wearing a sports bra a physically and emotionally positive experience.

Initial Designs

Design a sports bra with the comfort of a tank top but the modesty of a bra.

Iterative Process

Obsessing over the details through several iteration of design, silhouettes, and material to test for exceptional comfort and fit.

She Wants Choices

Athlete feedback on different designs from 90+ girls from China, Europe, and the USA identified consistent themes that informed future product design.